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Kampagne
Kreativ

Verdens første fyrværkeriulykke i 3D og 5D

Kunde

Sikkerhedsstyrelsen

Opgave

Treårig nytårskampagne med fokus på sikkerhed blandt unge

01 Opgave

Kampagne uden løftet pegefinger

Hvert år kommer omkring 250 danskere til skade med fyrværkeri nytårsaften. Tre ud af fire ulykker sker for unge mænd i alderen 15-35 år, der ikke overholder de officielle fyrværkeriråd.

For at komme problemet til livs bad Sikkerhedsstyrelsen os om at udvikle en treårig kampagne, der skulle ændre de unge mænds adfærd. Men hvordan kommunikerer man en så vigtig besked til en målgruppe, der er notorisk kendt for ikke at ville lytte til voksne?

02 Løsning

Ulykke i 3D og 5D

2017: Vi udviklede en VR-video, hvor unge på egen krop kunne mærke, hvordan en fyrværkeriulykke føles i 3D. Filmen blev vist i biografer og på sociale medier og uddannelsesinstitutioner over hele landet. Udvalgte influencers delte reaktionsvideoer på Instagram og Facebook.

2018: Vi gik skridtet videre og udviklede en komplet 5D-oplevelse, hvor unge iført VR-briller rent fysisk kunne smage champagnen, mærke eksplosionen og vågne op i en rigtig ambulance.

2019: Her anvendte vi udelukkende memes. Se casen her.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her


30 presseomtaler af 3D-filmen - bl.a. DR1 og TV2

843.000 så 3D-filmen på Facebook

2,1 mio. danskere så 3D-filmen i busser, toge eller biografer

Vinder af Digital Communication Awards og Certificate of Excellence til IN2SABRE

5D-filmen nåede ud til 1 mio. danskere organisk

Hhv. 4,9 og 11,4 pct. færre ulykker blandt unge i 2017 og 2018

3 af det her


30 presseomtaler af 3D-filmen - bl.a. DR1 og TV2

843.000 så 3D-filmen på Facebook

2,1 mio. danskere så 3D-filmen i busser, toge eller biografer

Vinder af Digital Communication Awards og Certificate of Excellence til IN2SABRE

5D-filmen nåede ud til 1 mio. danskere organisk

Hhv. 4,9 og 11,4 pct. færre ulykker blandt unge i 2017 og 2018

3 af det her


30 presseomtaler af 3D-filmen - bl.a. DR1 og TV2

843.000 så 3D-filmen på Facebook

2,1 mio. danskere så 3D-filmen i busser, toge eller biografer

Vinder af Digital Communication Awards og Certificate of Excellence til IN2SABRE

5D-filmen nåede ud til 1 mio. danskere organisk

Hhv. 4,9 og 11,4 pct. færre ulykker blandt unge i 2017 og 2018

målbare resultater

Resultaterne taler for sig selv.


30 presseomtaler af 3D-filmen - bl.a. DR1 og TV2

843.000 så 3D-filmen på Facebook

2,1 mio. danskere så 3D-filmen i busser, toge eller biografer

Vinder af Digital Communication Awards og Certificate of Excellence til IN2SABRE

5D-filmen nåede ud til 1 mio. danskere organisk

Hhv. 4,9 og 11,4 pct. færre ulykker blandt unge i 2017 og 2018

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR


30 presseomtaler af 3D-filmen - bl.a. DR1 og TV2

843.000 så 3D-filmen på Facebook

2,1 mio. danskere så 3D-filmen i busser, toge eller biografer

Vinder af Digital Communication Awards og Certificate of Excellence til IN2SABRE

5D-filmen nåede ud til 1 mio. danskere organisk

Hhv. 4,9 og 11,4 pct. færre ulykker blandt unge i 2017 og 2018

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Vil du høre mere?

Mathias Holm Pedersen

Managing partner
mhp@holm.dk
+45 22 93 77 30

Mathias er bureauets managing partner og rådgiver vores kunder om strategisk kommunikation, kampagner og digitale medier inden for primært tech, healthcare og livsstil. Mathias er uddannet cand.comm. fra Roskilde Universitet med speciale i politisk kommunikation, og har som del af sin uddannelse studeret på University of East London og været på Den Danske Ambassade i Washington DC. Han har været ansat i Holm siden 2011 og har ved siden af undervist i Politisk Journalistik på Statskundskab ved Københavns Universitet.

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