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PR
Event

Ministerbesøg satte digitalt oplevelsescenter på landkortet

Kunde

SAP

Opgave

Lancering af SAP Experience Center Copenhagen

01 Opgave

Lancering af nyt digitalt center

It-virksomheden SAP skulle lancere det digitale oplevelsescenter SAP Experience Center Copenhagen, der med interaktive rum og konkrete værktøjer viser, hvordan ny teknologi kan sætte strøm til virksomheder og organisationers digitale transformation.

Udfordringen var at nå ud til alle beslutningstagere med interesse for teknologi – ikke kun SAP’s egne samarbejdspartnere, men også virksomheder, organisationer, politikere og studerende – alt sammen for at få gang i en dialog om intelligent udnyttelse af data, design og digitale forretningsmodeller.

02 Løsning

Presseomtale og minister-åbning

Sammen med SAP lagde vi en strategi for de syv uger op til oplevelsescentrets åbning, så de gode budskaber blev belyst fra alle tænkelige vinkler. Vi udviklede en detaljeret contentplan bestående af bl.a. video, infografik og indlæg til sociale medier.

Op til lanceringen hjalp Holm med at generere omtale på tværs af medier og sociale kanaler med særlig fokus på LinkedIn.

SAP Experience Center åbnede officielt d. 5. oktober 2017. Her klippede tidligere erhvervs- og vækstminister Brian Mikkelsen snoren med en digital saks og hyldede det digitale Danmarks innovationsmod i sin tale. Også Ida Auken, formanden for SIRI-Kommissionen og Mads Lebech fra Industriens Fold deltog i åbningen.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her

Brian Mikkelsen åbnede centeret

14 journalister deltog sammen med virksomhedsledere og politikere  

20 presseomtaler, herunder flere direkte tv-interviews

+50 stykker indhold delt på sociale medier

300 arrangementer og over 5.000 gæster det første år

3 af det her

Brian Mikkelsen åbnede centeret

14 journalister deltog sammen med virksomhedsledere og politikere  

20 presseomtaler, herunder flere direkte tv-interviews

+50 stykker indhold delt på sociale medier

300 arrangementer og over 5.000 gæster det første år

3 af det her

Brian Mikkelsen åbnede centeret

14 journalister deltog sammen med virksomhedsledere og politikere  

20 presseomtaler, herunder flere direkte tv-interviews

+50 stykker indhold delt på sociale medier

300 arrangementer og over 5.000 gæster det første år

målbare resultater

Resultaterne taler for sig selv.

Brian Mikkelsen åbnede centeret

14 journalister deltog sammen med virksomhedsledere og politikere  

20 presseomtaler, herunder flere direkte tv-interviews

+50 stykker indhold delt på sociale medier

300 arrangementer og over 5.000 gæster det første år

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR

Brian Mikkelsen åbnede centeret

14 journalister deltog sammen med virksomhedsledere og politikere  

20 presseomtaler, herunder flere direkte tv-interviews

+50 stykker indhold delt på sociale medier

300 arrangementer og over 5.000 gæster det første år

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Christian Top Marchant

Partner
ctm@holm.dk
+45 29 43 12 38

Christian er ansvarlig for vores it-kunder som han rådgiver om strategisk kommunikation, PR og krisekommunikation. Christian er cand.mag. i Medievidenskab fra Københavns Universitet og har som del af sin uddannelse læst Media Studies og International Relations på University of Westminster i London. Han har tidligere arbejdet med PR-rådgivning af it-virksomheder som hhv. praktikant og studentermedhjælper hos Text100 og Burson-Marsteller.

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