Holm Kommunikation

Kontakt
Kontakt

Hej, din browser er desværre uddateret

Vi kan se, at din browser ikke er opdateret i lang tid. Vi anbefaler, at du opdaterer den til Microsoft Edge eller downloader en ny herunder.
PR
Spillancering

Blodig kampagne gik verden rundt

Kunde

PlayStation Danmark

Opgave

Lancering af spillet Bloodborne

01 Opgave

Lancering af blodigt spil

Sammen med PlayStation skulle vi lancere spillet Bloodborne. Vi ville gerne nå ud til alle dem, der ikke i forvejen kendte spillet eller var rutinerede PlayStation-brugere.

Derfor var det nødvendigt at tænke i utraditionelle baner for at sikre, at Bloodborne fik bred opmærksomhed.

02 Løsning

Giv blod for Bloodborne

Bloodborne appellerer især til yngre mænd og er – som titlen afslører – meget blodigt. Vi fandt ud af, at der i Danmark er stor mangel på bloddonorer – særligt unge mænd.

Vi lancerede derfor kampagnen #GivBlodForBloodborne, et kampagnesamarbejde mellem PlayStation Danmark og GivBlod. Her opfordrede vi unge mænd til at møde op på IT-Universitetet i København og donere blod eller tilmelde sig som bloddonor - og som tak få spillet med hjem.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her

300 udenlandske medier dækkede begivenheden

100 unge mænd gav blod

525 unge mænd meldte sig som donor

100.000 likede/delte #GivBlodForBloodborne på Facebook

100.000 så videoen på YouTube

1 mio. så vores flyer på Imgur.com

Holm vandt en PR-tiger og en Sabre Award

3 af det her

300 udenlandske medier dækkede begivenheden

100 unge mænd gav blod

525 unge mænd meldte sig som donor

100.000 likede/delte #GivBlodForBloodborne på Facebook

100.000 så videoen på YouTube

1 mio. så vores flyer på Imgur.com

Holm vandt en PR-tiger og en Sabre Award

3 af det her

300 udenlandske medier dækkede begivenheden

100 unge mænd gav blod

525 unge mænd meldte sig som donor

100.000 likede/delte #GivBlodForBloodborne på Facebook

100.000 så videoen på YouTube

1 mio. så vores flyer på Imgur.com

Holm vandt en PR-tiger og en Sabre Award

målbare resultater

Resultaterne taler for sig selv.

300 udenlandske medier dækkede begivenheden

100 unge mænd gav blod

525 unge mænd meldte sig som donor

100.000 likede/delte #GivBlodForBloodborne på Facebook

100.000 så videoen på YouTube

1 mio. så vores flyer på Imgur.com

Holm vandt en PR-tiger og en Sabre Award

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR

300 udenlandske medier dækkede begivenheden

100 unge mænd gav blod

525 unge mænd meldte sig som donor

100.000 likede/delte #GivBlodForBloodborne på Facebook

100.000 så videoen på YouTube

1 mio. så vores flyer på Imgur.com

Holm vandt en PR-tiger og en Sabre Award

No items found.

Vil du høre mere?

Mathias Holm Pedersen

Managing partner
mhp@holm.dk
+45 22 93 77 30

Mathias er bureauets managing partner og rådgiver vores kunder om strategisk kommunikation, kampagner og digitale medier inden for primært tech, healthcare og livsstil. Mathias er uddannet cand.comm. fra Roskilde Universitet med speciale i politisk kommunikation, og har som del af sin uddannelse studeret på University of East London og været på Den Danske Ambassade i Washington DC. Han har været ansat i Holm siden 2011 og har ved siden af undervist i Politisk Journalistik på Statskundskab ved Københavns Universitet.

portefølje

Se vores andre cases

Hvordan kan vi
hjælpe dig?

Kontakt
Kontakt