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Kommunikation
Lancering

Lancering af Aula - det mest googlede ord i 2019

Kunde

KOMBIT - kommunernes it-fællesskab

Opgave

Strategisk rådgivning og lancering af det nye forældreintra, Aula

01 Opgave

Lancering af Aula

Under stor offentlig bevågenhed skulle landets folkeskoler have nyt it-system efter over 15 år med Skole- og Forældreintra.

To år inden bad KOMBIT, der står bag Aula, Holm om hjælp til at kommunikere Aula til både kommuner, lærere, forældre, politikerne og offentligheden frem mod lanceringen.

02 Løsning

Strategisk rådgivning

Sammen med KOMBIT udarbejdede vi en kommunikationsstrategi, kortlagde interessenter, kontaktede politikere og foreninger og satte møder op. Vi udarbejdede også kernebudskaber, presseplan og pressehistorier.

Vi havde desuden løbende dialog med kommuner og producerede indhold til Aulainfo.dk, ligesom vi assisterede ved messer, møder og konferencer og hjalp Aula og KOMBIT på Folkemødet.

Op til lanceringen udarbejdede vi en omfattende Q&A, gennemførte medietræning og skrev pressemeddelelser og nyheder til Aulas hjemmeside. I hele perioden leverede vi løbende medie- og SoMe-analyser.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her

Omtaler i national-, regional-, lokal- og fagmedier

Lærere, forældre og politikere fik et godt forhåndskendskab til Aula

Aula var det mest googlede ord i 2019 i Danmark

En smidig lancering uden større tekniske vanskeligheder

3 af det her

Omtaler i national-, regional-, lokal- og fagmedier

Lærere, forældre og politikere fik et godt forhåndskendskab til Aula

Aula var det mest googlede ord i 2019 i Danmark

En smidig lancering uden større tekniske vanskeligheder

3 af det her

Omtaler i national-, regional-, lokal- og fagmedier

Lærere, forældre og politikere fik et godt forhåndskendskab til Aula

Aula var det mest googlede ord i 2019 i Danmark

En smidig lancering uden større tekniske vanskeligheder

målbare resultater

Resultaterne taler for sig selv.

Omtaler i national-, regional-, lokal- og fagmedier

Lærere, forældre og politikere fik et godt forhåndskendskab til Aula

Aula var det mest googlede ord i 2019 i Danmark

En smidig lancering uden større tekniske vanskeligheder

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR

Omtaler i national-, regional-, lokal- og fagmedier

Lærere, forældre og politikere fik et godt forhåndskendskab til Aula

Aula var det mest googlede ord i 2019 i Danmark

En smidig lancering uden større tekniske vanskeligheder

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Vil du høre mere?

Lotte Sievers

Konsulent
ls@holm.dk
+45 23 63 29 28

Lotte er konsulent og arbejder med PR og virksomhedskommunikation for en række af vores kunder. Lotte er cand.comm. fra Aalborg Universitet og har desuden en bachelor i Film- og medievidenskab fra Københavns Universitet. Tidligere har hun blandt andet arbejdet med presse og kommunikation i interesseorganisationen Lederne og ved kommunikationsbureauet Radius. Lotte er p.t. på barsel.

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