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Kampagne
Digital

Snydetricks satte fokus på ID-kultur

Kunde

Danske Spil, Tobaksproducenterne, Salling Group og COOP

Opgave

Øget fokus på ID-kultur blandt unge

01 Opgave

Fokus på ID-kultur

Hver tredje ung under 18 år har snydt med ID eller løjet om sin alder. Og blandt dem, der vurderer folks alder, er 8 pct. blevet truet og 2 pct. udsat for fysisk vold.

Danske Spil, Tobaksproducenterne, Salling Group og COOP ønskede mere fokus på ID-kultur i Danmark og at gøre både normalt og acceptabelt at spørge og blive spurgt om ID.

Virksomhederne ønskede også at få flere unge til at bruge Smart ID-appen – et digitalt alternativ til det fysiske ID.

02 Løsning

Kreative snydetricks

Vi gennemførte fokusgrupper med de unge og butiksekspedienter og kortlagde de mest kreative måder at snyde med ID eller lyve om alder. Det omsatte vi til humoristiske film, som blev delt på Facebook og Instagram målrettet de unge.

Vi udviklede også materialer til kiosker og supermarkeder og gennemførte en national befolkningsundersøgelse. Resultaterne blev brugt i den direkte dialog med politikere og beslutningstagere og dannede grundlaget for presseindsatsen.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her

500.000 gange blev videoerne set på de sociale medier

Kampagnen fik ID-kultur  på den politiske dagsorden

Mange supermarkeder og kiosker skærpede efterfølgende kontrollen – noget der også kan ses i dag

3 af det her

500.000 gange blev videoerne set på de sociale medier

Kampagnen fik ID-kultur  på den politiske dagsorden

Mange supermarkeder og kiosker skærpede efterfølgende kontrollen – noget der også kan ses i dag

3 af det her

500.000 gange blev videoerne set på de sociale medier

Kampagnen fik ID-kultur  på den politiske dagsorden

Mange supermarkeder og kiosker skærpede efterfølgende kontrollen – noget der også kan ses i dag

målbare resultater

Resultaterne taler for sig selv.

500.000 gange blev videoerne set på de sociale medier

Kampagnen fik ID-kultur  på den politiske dagsorden

Mange supermarkeder og kiosker skærpede efterfølgende kontrollen – noget der også kan ses i dag

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR

500.000 gange blev videoerne set på de sociale medier

Kampagnen fik ID-kultur  på den politiske dagsorden

Mange supermarkeder og kiosker skærpede efterfølgende kontrollen – noget der også kan ses i dag

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Vil du høre mere?

Mads Keilberg Johansen

Digital chef
mkj@holm.dk
+45 24 60 88 85

Mads er ansvarlig for vores digitale ydelser og rådgiver vores kunder om sociale medier, digital strategi og interessevaretagelse på tværs af brancher. Mads er uddannet cand.soc. i Politisk Kommunikation & Ledelse fra Copenhagen Business School. Han kommer senest fra en stilling som digital & politisk konsulent hos Geelmuyden Kiese og har tidligere arbejdet som social media-rådgiver for Ida Auken under folketingsvalget i 2015 og som konsulent hos PR-bureauet Effector. Han driver desuden bloggen KeilbergChristiansen.dk.

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