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Kampagne
Spillancering

Nordisk miniserie på sociale medier fik global success

Kunde

PlayStation Nordics

Opgave

Lancering af spillet Days Gone

01 Opgave

Lancering af spillet Days Gone

I april 2019 udkom Days Gone til PlayStation - et længe ventet spil om livet i en postapokalyptisk verden, hvor man i rollen som bikeren Deacon St. John kæmper om at overleve blandt zombie-lignende væsner. Og hvor det vigtigste våben i kampen om oplevelse er ens motorcykel, så man kan slippe væk i en fart.  

Vores opgave bestod i at udvikle en køreklar lanceringsstrategi, der kunne skabe opmærksomhed omkring spillet blandt gamere både i Danmark og resten af Norden.

02 Løsning

Miniserie i fire afsnit

Sammen med PlayStation valgte vi at fokusere på digitalt content og udviklede et stærkt koncept til de sociale medier: en miniserie i fire afsnit, hvor vi følger fire danske motorcykel- og gamingentusisatser, der sammen skal bygge en replika af Deacon St. Johns motorcykel – på bare 48 timer.

Miniserien blev distribueret på PlayStations nordiske Facebook-sider målrettet målgruppen bestående af unge mænd mellem 25-35 år.

Vi udviklede og eksekverede desuden et understøttende PR-spor, der sikrede omtale i både danske, nordiske og internationale medier. Samtidig skrev vi et blogpost om projektet, der udkom på PlayStations amerikanske og europæiske blog med flere millioner læsere.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her

+ 15 artikler i danske og internationale medier

Reach på 28 millioner

Blogindlæg på både PlayStations amerikanske og europæiske blog

3 af det her

+ 15 artikler i danske og internationale medier

Reach på 28 millioner

Blogindlæg på både PlayStations amerikanske og europæiske blog

3 af det her

+ 15 artikler i danske og internationale medier

Reach på 28 millioner

Blogindlæg på både PlayStations amerikanske og europæiske blog

målbare resultater

Resultaterne taler for sig selv.

+ 15 artikler i danske og internationale medier

Reach på 28 millioner

Blogindlæg på både PlayStations amerikanske og europæiske blog

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR

+ 15 artikler i danske og internationale medier

Reach på 28 millioner

Blogindlæg på både PlayStations amerikanske og europæiske blog

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Esben Berg Nielsen

Seniorkonsulent
ebn@holm.dk
+45 26 36 81 22

Esben er seniorkonsulent med fokus på PR og sociale og digitale opgaver for vores it- og tech-kunder. Esben er cand.mag. i Kommunikation fra Københavns Universitet og har en bachelor i Dansk fra samme sted. Han er medlem af Center for Interaction Research and Communication Design på København Universitet og medejer af galleriet VESS på Vesterbro i København.

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