Holm Kommunikation

Kontakt
Kontakt

Hej, din browser er desværre uddateret

Vi kan se, at din browser ikke er opdateret i lang tid. Vi anbefaler, at du opdaterer den til Microsoft Edge eller downloader en ny herunder.
Kampagne
Viral markedsføring

Hvordan bruger man læger som gatekeepers for markedsføring?

Kunde

MEDA

Opgave

Lancering af receptpligtig medicin

01 Opgave

Receptpligtigt produkt

Medicinalvirksomheden Meda ønskede at øge salget af sin nye receptpligtige allergimedicin. Der er stor konkurrence inden for netop allergimedicin, og der findes mange typer af behandling - også i håndkøb. Men fordi produktet er receptpligtigt, er det kun tilladt at markedsføre det over for sundhedsfagligt personale som fx de praktiserende læger.

Lægerne er således gatekeepere for produktet – og det er en udfordring, fordi mange allergikere slet ikke opsøger deres læge for at få hjælp til deres allergisymptomer.

02 Løsning

Baseret på fokusgrupper

Vi udviklede en kampagne med et klart budskab: danske allergikere bliver ikke optimalt behandlet for deres allergi.

I samarbejde med en praktiserende læge udviklede vi  en onlinetest, hvor allergikere kunne teste, om de var optimalt behandlet. Kampagnens call to action var, at allergikere, der ikke er optimalt behandlet, bør søge læge.

Kampagnen omfattede PR-aktiviteter henvendt til hhv. den brede befolkning og et direct marketing-kit til lægerne, som via et nyhedsbrev fik information om kampagnen og herigennem mulighed for at modtage informative postkort til deres venteværelse.

Bannerannoncer målrettet hhv. den brede befolkning og lægerne støttede op omkring trafikken til de to hjemmesider. Et samarbejde med Radio100 satte i en uge fokus på manglende behandling af allergi og på testen på allergiguiden.dk. Endvidere udviklede vi en række advertorials om utilstrækkelig behandling af allergi, som blev trykt i Dagens Medicin.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her


30 presseomtaler inkl. tv og radio

+ 6.000  gennemførte en onlinetest

10.000 info-postkort blev distribueret i venteværelser landet over

Åbningsraten på lægernes nyhedsbrev steg fra 30 til over 60 pct. 

3 af det her


30 presseomtaler inkl. tv og radio

+ 6.000  gennemførte en onlinetest

10.000 info-postkort blev distribueret i venteværelser landet over

Åbningsraten på lægernes nyhedsbrev steg fra 30 til over 60 pct. 

3 af det her


30 presseomtaler inkl. tv og radio

+ 6.000  gennemførte en onlinetest

10.000 info-postkort blev distribueret i venteværelser landet over

Åbningsraten på lægernes nyhedsbrev steg fra 30 til over 60 pct. 

målbare resultater

Resultaterne taler for sig selv.


30 presseomtaler inkl. tv og radio

+ 6.000  gennemførte en onlinetest

10.000 info-postkort blev distribueret i venteværelser landet over

Åbningsraten på lægernes nyhedsbrev steg fra 30 til over 60 pct. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR


30 presseomtaler inkl. tv og radio

+ 6.000  gennemførte en onlinetest

10.000 info-postkort blev distribueret i venteværelser landet over

Åbningsraten på lægernes nyhedsbrev steg fra 30 til over 60 pct. 

No items found.

Vil du høre mere?

Mathias Holm Pedersen

Managing partner
mhp@holm.dk
+45 22 93 77 30

Mathias er bureauets managing partner og rådgiver vores kunder om strategisk kommunikation, kampagner og digitale medier inden for primært tech, healthcare og livsstil. Mathias er uddannet cand.comm. fra Roskilde Universitet med speciale i politisk kommunikation, og har som del af sin uddannelse studeret på University of East London og været på Den Danske Ambassade i Washington DC. Han har været ansat i Holm siden 2011 og har ved siden af undervist i Politisk Journalistik på Statskundskab ved Københavns Universitet.

portefølje

Se vores andre cases

Hvordan kan vi
hjælpe dig?

Kontakt
Kontakt