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Kampagne
Sociale Medier

Aprilsnar tog fusen på 100.000 South Park-fans

Kunde

Comedy Central

Opgave

Aprilsnar, der tager fans og medier ved næsen

01 Opgave

Lav en sjov aprilsnar

Som Danmarks sjoveste tv-kanal ville Comedy Central bruge 1. april til at lave en aprilsnar målrettet deres seere og fans. Formålet var at skabe opmærksomhed omkring kanalens populære kultserie South Park.

Det kræver en skæv og kreativ idé, der er skør nok til at trænge igennem støjen fra utallige andre aprilsnarer. Og som samtidig er troværdig nok til, at folk hopper i med begge ben.

02 Løsning

South Park med dansk tale!

Vi udviklede en sjov historie, der både var hurtig at eksekvere og nemt kunne deles og skabe buzz på Comedy Centrals egne sociale kanaler: South Park ville nu komme med dansk tale!

Vi lancerede aprilsnaren og videoen på Facebook og med en pressemeddelelse, hvor vi beskrev, hvordan South Park nu blev oversat til dansk, og at Aqua-stjernen René Dif skulle lægge stemmer til alle karakterne i serien.

målbare resultater

Ved enhver case

effekt

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Social impact

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

3 af det her

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PR

3 af det her

100.000 så opslaget på Facebook  – helt uden annoncering

+ 500 positive kommentarer og enorm buzz på Comedy Centrals Facebook-side

Se & Hør m.fl. bragte historien

3 af det her

100.000 så opslaget på Facebook  – helt uden annoncering

+ 500 positive kommentarer og enorm buzz på Comedy Centrals Facebook-side

Se & Hør m.fl. bragte historien

3 af det her

100.000 så opslaget på Facebook  – helt uden annoncering

+ 500 positive kommentarer og enorm buzz på Comedy Centrals Facebook-side

Se & Hør m.fl. bragte historien

målbare resultater

Resultaterne taler for sig selv.

100.000 så opslaget på Facebook  – helt uden annoncering

+ 500 positive kommentarer og enorm buzz på Comedy Centrals Facebook-side

Se & Hør m.fl. bragte historien

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


ResultateR

100.000 så opslaget på Facebook  – helt uden annoncering

+ 500 positive kommentarer og enorm buzz på Comedy Centrals Facebook-side

Se & Hør m.fl. bragte historien

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Mark Ellegaard

Konsulent
me@holm.dk
+45 31 23 75 69

Mark er konsulent og hjælper vores livstils- og tech-kunder med opgaver inden for PR, digitale og sociale medier. Mark kommer senest fra en stilling som Press Officer for verdens bedste cykelhold Quick-Step Floors Cycling Team og har tidligere været ansat hos Holm Kommunikation som projektkoordinator. Han har en humanistisk bachelor med hovedfag i filosofi fra Roskilde Universitet, men slår også digitale rødder med en halv kandidat i digital design og kommunikation fra IT-Universitetet i København.

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