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Analyses are not just useful as information about the market a company works in. Analytical knowledge about issues such as consumer behaviour may have general interest and provide a good PR tool. A network project is about improving a company’s contacts to experts, journalists or consumers through dialogue. It may facilitate contact to the targeted groups if, for instance, the company initiates co-operation with an NGO. This will give the messages a broader perspective.
Holm Kommunikation A/S - Grønningen 23 - DK-1270 København K - +45 33 93 23 33
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