Changes must be communicated internally
These could be departmental mergers, efficiency improvement rounds, acquisitions or mergers of two companies, a new strategic focus – nationally or internationally, new branding, or if the company gets new management.
Systematic internal communication is also essential for the success of the company. As a company, it is important to look inwards before looking outwards.
Employees are ambassadors
Company employees can be regarded as ambassadors. The more comfortable the employees are at their workplace, the better ambassadors they are. The level of company communication contributes strongly to an employee feeling well-informed.
It is also important that the information flow is efficient so that the various messages reach exactly those who need them.
Create channels for information
For larger companies it is a good idea to prepare and implement an internal information policy. This could be the development of various communication channels that help management communicate sensibly and pro-actively in a healthy dialogue with the employees.
Examples of communication channels are: Regular information meetings, Intranet, emails, staff newsletters, in-house TV and something as simple as notice boards.
Holm Kommunikation A/S can help companies and organisations identify and develop the right communication channels.
