september 2010

Public Affairs or Issues Management

By exerting influence on the relevant sections of, for example, the legislative decision-making process, companies and organisations can gain vital influence on their market.

It is essential for companies and organisations to have an influence on the external environment. In some situations more than in others.

Perhaps the company is facing legislative moves that will have an impact on its competitiveness. Or there could be political or image-threatening cases in which the company or organisation is whirled into a net of false allegations.

The core of Political Affairs is to direct the attention of politicians, NGOs, opinion-makers and civil servants to inappropriate legislation or administration and provide input for a new solution.

A well-documented analysis, a dialogue project or networking may open doors and create attentiveness.

Issues Management can be used both frontline and rearguard. If an organisation or company has an issue that could potentially be misunderstood,

Influence your surroundings

develop into a myth or create prejudice, it is important to prepare a management procedure to handle it or to handle a crisis correctly if it arises.

Globalisation causes such issues to spread from country to country. In Europe where the countries are politically closely linked, the same issues appear on the agenda at short intervals.

A good European perspective can make certain that border-crossing issues are discovered in time so that a management plan can be developed before the issue emerges in the Danish media.

Read more about:
· How Can We Lift Your Company's Communication?
· Communication Consulting and Communication Strategy
· Crisis Communication
· Internal Communication
· Market Communication and Product PR
· Investor Relations

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